BP provides high-quality fuel, food, and beverages to motorists and shoppers across the UK, operating over 300 convenience stores as part of its partnership with M&S Food. BP’s ambition to grow its convenience business and become the first choice for customers on the roadside is evident in the enhancements it is making to its offer and network.
Since 2019, we have worked hard to ensure that WasteInsight supports its efforts to increase customer satisfaction by reducing food waste and implementing dynamic price markdowns. As a result, we are thrilled that BP has decided to extend our contract with them for three more years.
“The implementation of dynamic markdowns has not only reduced waste, but also significantly improved our sell-through. We are looking forward to seeing continued improvements over the coming years.” Said Hannah Munns, UK Trading Director.
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