Asda tackles phantom inventory with Retail Insight

Founded in the 1960s in Yorkshire, Asda is one of Britain's leading retailers. With over 145,000 dedicated Asda colleagues they are able to serve more than 18 million people every week. Asda's estate has a range of formats including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.

With over 800 locations and 18 million customers per week, Asda inevitably identified the effects of phantom inventory and were looking for a scalable solution that was easy to integrate across their estate.

Through the deployment of our solution InventoryInsight, we were able to deliver substantial results for the retailer, which included: 

  • a 63x ROI since launch;
  • 1.6m units removed from inventory; and 
  • 19 units removed, on average, per worked alert. 
You can find out more about our data-led approach to working with Asda by clicking on the link here.