XTEL is a leading global provider of enterprise planning, trade and revenue management solutions for consumer goods companies (CPGs). By combining next-generation AI-driven technology, deep industry expertise, and a track record of successful deployments across five continents, XTEL empowers CPGs to drive profitable revenue growth at scale through proven commercial execution.

Product & Service Categories:

Customer Data Management, Data Processing, Forecasting, AI Recommendations, Software Development, Assortment/Category Management, Planning and Execution, Price, Promotion and Markdown

Press Releases

Barilla: Winning at point of sale with XTEL REX

Barilla Advances Retail Execution with Digital Transformation

Barilla, a global leader in the food industry, has taken a significant leap forward in optimizing field operations through the digitalisation of Retail Execution. In a comprehensive webinar, Barilla reveals the key factors that motivated their embrace of digital transformation to enhance execution efficiency and strengthen their IT infrastructure.

Beiersdorf: Digitalised TPM across multi-markets

Beiersdorf Unveils Global Approach to Trade Promotion Management Digitalisation

Beiersdorf, a leading name in skincare and personal care, has taken a pioneering step towards value creation by adopting a standardized and global approach to Trade Promotion Management (TPM) digitalisation. In an insightful webinar, Beiersdorf shares how TPM serves as a growth enabler at the core of its Revenue Growth Management (RGM) strategy.

Land O’Lakes: Revenue Management Transformation

Land O'Lakes Revenue Management Transformation: From Data to Strategy & Commercial Execution

Land O’Lakes is revolutionizing revenue management through a comprehensive transformation program that integrates advanced AI technologies to drive growth, profitability, and trade efficiencies. Partnering with XTEL since 2023, Land O’Lakes is overhauling its revenue management processes with cutting-edge technology and strategic execution.

XTEL awarded 13 Distinctions in 2024 CG Panorama

XTEL has been recognized with the highest number of Best-In-Class (BIC) distinctions in the 2024 Consumer Goods Vendor Panorama by the Promotion Optimization Institute (POI) across both the Enterprise Planning (EPx) and Retail Execution spaces. This further confirms XTEL’s unique positioning as the partner of reference for CPGs seeking an enterprise solution to upgrade their commercial strategy and execution at a global scale.

XTEL launches MAX AI enterprise planning solution

XTEL, a global leader in commercial enterprise systems, proudly announces the launch of MAX AI, a groundbreaking AI-native solution designed to transform revenue management and empower brands with enhanced insights and execution capabilities.

Products

XTEL RGM Analytics: Revenue Growth Mngmt solution

XTEL offers an always-on, comprehensive analytical framework to help you build optimal strategies.

1. Analytics to drive effectiveness and efficiency: With XTEL’s real-time insights at their fingertips and guided analytical paths to help harness them into strategies, every team member becomes a growth champion – both in expertise and productivity.

XTEL TPX: Trade Promotion Management Solution

Trade promotion management with proven results.

1. A full TPM platform, from planning to settlement: With end-to-end coverage, from customer business planning to promotional plan, and from event optimization to trade terms, XTEL runs the most comprehensive TPM platform in the industry.
2. A proven, global deployment model: With implementations in over 100 countries, and more multi-country rollouts among top CPGs than any other solution, XTEL is the gold standard for successful TPM deployments.

XTEL REX: Retail Execution Solution

XTEL harmonizes all your field sales processes in a single platform, across all channels: modern, traditional, and specialist trade, food service and B2B eCommerce.

1. One solution for every channel, globally: XTEL powers your field sales for all go-to-market models in over 100 countries on a single platform to reduce your retail execution TCO.

XTEL MAX AI: Enterprise Planning Solution

XTEL's new AI-native, agentic enterprise planning solution, MAX AI, is set to transform productivity and revolutionize how consumer goods companies envision, manage, and execute their commercial strategies.

1. Optimized commercial plans in minutes, not months: From commercial strategies to detailed plans, in real-time. With a few prompts and clicks, XTEL’s AI builds the optimal scenario to ensure you find true win-wins with your custom