ObservePoint’s Web Governance platform brings insights, automation, and compliance to the complexity of your digital experience. Our solution automatically scans your websites from the highest traffic pages and user paths to the darkest corners. See what’s performing below acceptable standards, trace it back to the source, and get on a path to improvement. Audit privacy compliance efforts, validate landing pages, confirm data tracking, monitor your entire marketing tech stack, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.

Product & Service Categories:

Performance Analytics and Security

Press Releases

Privacy Compliance at Scale

A London-based professional services agency, Loop Horizon, had been engaged by a global consumer brand to establish monitoring of their privacy compliance across hundreds of websites

Understand Which Landing Pages to Prioritize

ObservePoint’s Email Inboxes feature ensures marketing emails and their linked pages are functional, compliant, and optimized before sending. Simply set up an inbox, define QA rules, and link it to test emails. The platform scans pages for issues like broken links or missing tracking and provides readiness alerts. This helps you confidently drive traffic to error-free pages, reducing risks in email campaigns. Existing users can easily implement it, and new users are invited to try a demo or free account.

Products

ObservePoint

ObservePoint is a web governance platform that helps you navigate the complexities of your digital presence. Our web scanner automatically compiles information about your site that allows you to test and monitor your data privacy programs, the implementation of your site analytics, and the functionality of key customer experiences with your brand.

AppAssurance

Your customers live in apps, but few organizations have a full-fledged strategy surrounding mobile app analytics, and many who do still feel they cannot trust the data they are collecting. Beyond that, manually auditing app analytics implementations is costly, time-consuming, and prone to human error.

AppAssurance validates your mobile app's analytics solutions are integrated correctly and collecting accurate data to lead your app to mobile success.

Tag Debugger

ObservePointDebugger is ObservePoint’s free Chrome extension that allows you to quickly debug tags on individual pages. With the ObservePointDebugger plugin, you can view and audit analytics, advertising, VOC, tag management, and media measurement tags and technologies as you browse through pages. You can also inspect the variables for each tag, monitor on-click events, and export your browsing session to Excel.