Bronze Level Sponsor

Hewlett Packard Enterprise (HPE) is advancing retail with unified solutions that simplify, secure, and modernize IT infrastructure to support exceptional customer experiences. With HPE Aruba Networking as the foundation, retailers gain the network resiliency to ensure operations and services run seamlessly from edge to cloud.

Product & Service Categories:

In-Store Analytics, Wi-Fi and Bluetooth Analytics, Cybersecurity, Wayfinding and In-Door Navigation, Wi-Fi and Bluetooth Analytics

Show Specials

Don't Miss HPE's Big Ideas Session with Verizon!

Join us on Monday, January 13 at 4:00pm - 4:30pm located in Expo, Level 3, Stage 3 to discover how Hewlett Packard Enterprises and Verizon Business are Networking the Future of Retail!

Meet HPE Retail Experts, Give $100 to Charity!

Let’s "connect" to discuss how great connectivity, AI, and security can enhance your ability to deliver exceptional operations and we’ll make a $100 donation to a charitable cause of your choice as a token of our appreciation.

Discover how to:

Enjoy Happy Hour in HPE Booth on Sunday @ 3-5pm

Join us at HPE’s In-booth Happy Hour on Sunday, January 12, from 3:00–5:00 PM at Booth #4967, Expo Level 3!

Enjoy premium cocktails, beer, wine, and soft drinks paired with delicious hand-rolled warm New York pretzels. Don’t miss this chance to unwind, network, and savor great flavors—see you there!

Innovate with Hewlett Packard Enterprise at NRF!

Join HPE at NRF 2025: Retail's Big Show to explore how we’re innovating with retailers to provide connection, security, and insights through AI-powered solutions.

Join HPE & NVIDA's AI Reception, Monday, 5:30-7:30

Join HPE and NVIDIA for an exclusive reception where you can network with retail and other industry leaders, discuss how AI is transforming all industries, and explore the use cases that are delivering the fastest value.

Press Releases

HPE Aruba Networking expands retail portfolio

HPE Aruba Networking doubles down on security-first, AI-powered networks with innovations for retailers’ IoT data collection and edge processing, Helps IT teams secure and manage retail environments with new connectivity solutions to bolster IoT security, while improving user experience and operational efficiency

Hewlett Packard Enterprise (NYSE: HPE) today announced new capabilities to help retail customers improve customer experiences and operational efficiency with connectivity and high-performance edge computing required to modernize retail environments.