Want to see incrementality testing in action AND get free stuff? Stop by Booth 8130 and play our quick game! Guess the incremental impact of YouTube for an omnichannel retailer—get it right, and you can select a prize from a Haus customer.
Game on—we’ll see you there!
Consumers don’t buy where marketing tells them to: For example, someone may see an ad on TikTok and decide to purchase the product on Amazon, rather than the brand’s ecomm site. Brands need to be able to measure the omnichannel impact of marketing efforts wherever customers buy, lest they waste major advertising dollars.
You’d be hard-pressed to find a DTC, ecomm, or retail growth marketer who isn’t all over the hottest advertising channel in the digital world right now: AppLovin.
AppLovin is an advertising platform that primarily delivers ads through mobile games. In late summer 2024, they expanded the types of advertisers who could advertise via their network to include DTC, ecomm, and retail brands as part of a beta – and the industry went wild.
Laura Geller sells its makeup products directly to consumers on its website, as well as through a well-known ecommerce marketplace. To drive traffic to these places, the brand often relies on Meta to reach and acquire potential customers.
Haus – the industry leader in incrementality marketing measurement – is currently collecting survey responses from senior DTC and ecomm growth marketing leaders about 2025 outlooks.
Responses to date include behind-the-scenes insights from brands like Oura, Brooklinen, ThirdLove, StockX, ThredUp, Tuckernuck, and more. Of the over 50 brand growth leaders who have responded, trends included:
